KATE COTTONE

Experience

 

visual merchandiser

Target

January 2023 – Present

• Understand and execute store presentations based on Target brand standards and Visual Merchandising Guides

• Assembling and setting In-Store Marketing materials on the sales floor

• Educate and train team members on Target brand and visual standards

• Collaborate and communicate with leadership and team members to complete projects

Style Consultant

Designated business owner (DBO) of boys & girls apparel

Target

February 2022 – January 2023

• Collaborated with team members in a fast-paced environment to provide customer service to all guests

• Maintained lines of communication with leadership to set daily tasks and priorities

• Took ownership of the Boys & Girls Apparel departments, maintaining quality of department to create a pleasant and shoppable experience for the guest

• Pushed out and remerchandised new apparel product on to the sales floor

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marketing specialist

Ben Franklin Crafts and Frames Shop

January 2021 - August 2021

• Redesigned company website, additionally maintained and updated as needed

• Curated monthly social media and email marketing plans, executed plans each month (i.e., posting on social media profiles (Facebook, Pinterest, Instagram, TikTok), sending out emails)

• Created content for all email marketing, social media, and website content

• Compiled weekly analytics on all growth of marketing efforts

• Worked closely with all department heads and staff members that assisted with various marketing campaigns

• Created in-store signage, as well as digital assets during store promotions, classes, events

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SEASONAL Sales Associate

Ben Franklin Crafts and Frames Shop

October 2020 - December 2020

• Engaged with customers daily on the sales floor

• Stocked and merchandised seasonal product

• Collaborated closely with coworkers in a team environment

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DESIGNER

The Beagle and the Bun

July 2019 - Present

• Designing logos and merchandise

• Helping to build brand identity

• Assisting with social and web content creation

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Marketing Coordinator
Evrnu, SPC
November 2019 - April 2020

• Updated company website with necessary changes (i.e., updating SEO optimization, editing copy and layout)

• Organized and maintained social media calendar

• Executed all social media posts across Facebook, Twitter, Instagram, LinkedIn, and YouTube

• Created and designed non-public web pages for weekly and monthly reports to showcase social media and company website analytics

• Reviewed, organized, and helped to coordinate all trade shows and events (i.e., reviewed event invites, maintained events calendar, followed up with event contacts, obtained trade show materials)

 

Summer Intern
Evrnu, SPC
June 2019 - November 2019

• Worked closely with multiple departments including Marketing and Sales teams

• Researched competitor offerings, market research, and consumer trends

• Helped to  set up in-office displays, including brand boards

• Assisted with administrative tasks (i.e., organizing, filing, creating labels for feedstock)

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ATM Student Ambassador

September 2018 - June 2019

• Designed posters

• Promoted ATM major to other students on campus

• Networked at events (i.e., major fairs)

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Promotions Committee Lead
CWU 22nd Annual Fashion Show
March 2018 - June 2018

• Led a team of 5 to create media kit, press release, and marketing media for the event

• Community outreach to acquire auction items

• Winning T-shirt design for the event

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Sales Associate

Ben Franklin Crafts and Frames Shop

June 2014 - December 2018

• Created in-store displays seasonally

• Engaged with customers daily on the sales floor

• Collaborated closely with coworkers in a team environment

• Assisted with Warehouse Operations